Edmonton, Canada

Hello,

I'm Morgan MacGregor

For over 13 years I have been helping businesses align their goals, with the needs of their customers. Creating exceptional experiences that produce tangible results.

I'm a Branding Consultant

As a branding consultant, my role is to be your strategic navigator, guiding you from your current position to your desired destination. I bring clarity, focus, and direction to your business, helping you maneuver through the complexities of your industry landscape. Acting as a vested advisor, I oversee the implementation of branding initiatives, ensuring they harmonize with your overarching strategy.

The ultimate outcome? A robust brand strategy meticulously crafted to articulate your organizational goals, accompanied by tangible metrics to gauge the effectiveness of design adjustments in achieving those objectives. It's all about providing clarity, focus, and a clear path forward in your branding journey.

A little more about me

Since I could hold a crayon, design has been my world. From doodling ads and magazine covers to dreaming up shoe designs, creativity has been my lifelong companion. At 12/13, I dipped my toes into coding, and by 16, I launched my own clothing line. The turning point came at 17 with my first freelancing gig, tackling a full branding package.

In the subsequent 13 years, I've navigated various real-world jobs while maintaining a fervent dedication to freelance branding endeavours on the side. My path, shaped by innate artistic ability, a fervent love for branding, and honed through the crucible of building four personal ventures, has instilled in me a profound appreciation for independent designers, their work ethic and their relentless pursuit of growth.

This journey not only fuelled my passion but also laid the groundwork for the inception of Valorise.

Valorise operates like a guild of independent contractors, united by shared values and resources. Instead of the agency completing projects, it's the individuals behind the work who take the spotlight. Our portfolio isn't just about projects; it's a celebration of the talented individuals within our network.

This approach allows us to work flexibly, curate our projects, and foster a supportive environment. Collaboration is encouraged, but autonomy is cherished. At Valorise, we're not just about completing projects; we're about empowering each other to thrive.

Email me if you would like to learn more.

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what i'm currently - what i'm currently - what i'm currently -
WORKING ON - WORKING ON - WORKING ON -
valorise coffee cup
August 2017 – Current
Owner/Operator

VALORISE CREATIVE AGENCY

Helping businesses make more money by aligning their focus and managing their reputation.

Through our meticulously crafted brand strategy process, we transform information into emotion and emotion into action. This approach enables us to engineer meaningful connections that resonate with audiences, ensuring every endeavour exceeds expectations.

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